Behind the work that goes into the film production and video of Icon Film|Video is a study of art, art history, and the conventions of visual communication. We use art to generate business solutions.
Making The Movie
To make a difference with content, we connect entertainment and storytelling with branded messages. Each project is a movie in its own right because our team of filmmakers use cinematic conventions for crafting each piece. Our background includes independent film production in narrative and documentary with film festival clout to many of our own projects.
With the pre-production, we are developing a screenplay that will tell the story the client has in mind. For production, professional lighting equipment and set-ups work in conjunction with camera techniques to capture each image. During post-production, our editing style pulls from film theory and we finalize each video with sound design and color correction.
This cinematic process enables our projects – at each budget – to stand the test of time. We understand that each story will carry with it its own style and its own voice. We work closely with our clients so that we can produce an entertaining, branded message that endures in the memory of its audience.
Collaboration + Communication
Our clients are collaborators. Collaboration is about being open to the creative process and using imagination to fill in the pieces as we progress. Collaboration allows for understanding the actual video production workflow so clients are educated about how their content is being produced. This enables both sides to win. Transparency allows us to ensure client satisfaction.
We check-in with the production process each step of the way. With the concept, we look for feedback to craft the best story and story structure. Our creative direction takes into account color palettes, editing tempo, music, and filming style.
We first establish a creative direction and budget parameters. Through candid communication, we are able to generate effective content. This process enables our team to work to our best and showcases our commitment to premium motion-picture projects. Along the way, we continually refine and build momentum for the piece. We are mindful of our client’s time and budget; therefore, collaboration ensures clarity in the creative direction.
Results matter. Our primarily objective with what we do is to generate results for our clients. We take our time in planning and execution, develop a unique video production workflow and schedule, and we design each project with the intent to generate a strong impact. We seek to bring to life the intent of each of our client through working each part of the production process to optimize the result.
Emotional appeal is key to effective communication, which is why we strive to develop a strong collaborative environment with each client and each project. Through developing a strong rapport and evaluating the objective with budgetary parameter, we get strong results. Crafting a piece that resonates with an audience is done through implementing the cinematic techniques and film background of our team and creative directors.
Whether increasing online traffic is key, shifting a brand identity, or generating attention for a new event, we craft a storyline and end-product with a call to action in mind. Our premium video content connects with its audience to inspire action.