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Share your brand + story with your audience, one iconic moment at a time

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Past Clients

Our Vision

Behind the work that goes into the film production and video of Icon Film|Video is a study of art, art history, and the conventions of visual communication. We use art to generate business solutions.

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Making The Movie

To make a difference with content, we connect entertainment and storytelling with branded messages. Each project is a movie in its own right because our team of filmmakers use cinematic conventions for crafting each piece. Our background includes independent film production in narrative and documentary with film festival clout to many of our own projects.

With the pre-production, we are developing a screenplay that will tell the story the client has in mind. For production, professional lighting equipment and set-ups work in conjunction with camera techniques to capture each image. During post-production, our editing style pulls from film theory and we finalize each video with sound design and color correction.

This cinematic process enables our projects – at each budget – to stand the test of time. We understand that each story will carry with it its own style and its own voice. We work closely with our clients so that we can produce an entertaining, branded message that endures in the memory of its audience.

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Collaboration + Communication

Our clients are collaborators. Collaboration is about being open to the creative process and using imagination to fill in the pieces as we progress. Collaboration allows for understanding the actual video production workflow so clients are educated about how their content is being produced. This enables both sides to win. Transparency allows us to ensure client satisfaction.

We check-in with the production process each step of the way. With the concept, we look for feedback to craft the best story and story structure. Our creative direction takes into account color palettes, editing tempo, music, and filming style.

We first establish a creative direction and budget parameters. Through candid communication, we are able to generate effective content. This process enables our team to work to our best and showcases our commitment to premium motion-picture projects. Along the way, we continually refine and build momentum for the piece. We are mindful of our client’s time and budget; therefore, collaboration ensures clarity in the creative direction.

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Results

Results matter. Our primarily objective with what we do is to generate results for our clients. We take our time in planning and execution, develop a unique video production workflow and schedule, and we design each project with the intent to generate a strong impact. We seek to bring to life the intent of each of our client through working each part of the production process to optimize the result.

Emotional appeal is key to effective communication, which is why we strive to develop a strong collaborative environment with each client and each project. Through developing a strong rapport and evaluating the objective with budgetary parameter, we get strong results. Crafting a piece that resonates with an audience is done through implementing the cinematic techniques and film background of our team and creative directors.

Whether increasing online traffic is key, shifting a brand identity, or generating attention for a new event, we craft a storyline and end-product with a call to action in mind. Our premium video content connects with its audience to inspire action.

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About Us

Icon Film|Video is a motion-picture production agency.

We generate motion-picture iconography unique to our clients.

Icon Film|Video was born out of an interest to bridge compelling storytelling present in film and television to online platforms for our clients – businesses and non-profit organizations.

Our products and services are designed to drive business and enhance client visibility. Our work is characterized by compelling imagery and captivating narratives.

Applications include video branding, culture videos, event videography, commercial production, providing training and educational videos. Our signature is high craftsmanship, premiere quality, client satisfaction.

Our services span the complete media production process: concept development; creative direction; production; post-production, and delivery process. We strive to produce products that generate long-term businesses growth, enhance visibility, and inspire brand loyalty.

Through Icon Film|Video, clients make a personal connection with their audience. We are designed to make an impact for an online audience throughout thoughtful scripting and filming.

Our team consists of filmmakers with high-profile broadcast and film background experience. Individually, the team has created content for brands like Verizon Wireless, Miller Lite and broadcast outlets for National Geographic and Discovery Channel. Together, the team brings a diverse blend of specialties. We offer the best quality content.

We were founded by award-winning filmmaker Diego Rodriguez. Rodriguez started in Los Angeles working in talent management and casting. His career evolved to include freelance producing, directing, post-production, and cinematography for nationally recognized brands, television outlets, and independent films.

He has connected with filmmaking artisans based in Denver, Colorado who are passionate about creating premium content. All interested in making an impact.

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Meet our TEAM -
a diverse collective of
creative professionals
each with a
specific passion

Our Team

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Diego Rodriguez

Creative Director | Producer

Diego is a bilingual filmmaker with a performance arts background. Diego loves to create. His work brings to life a big imagination rich in cinema and art history. As creative director, Diego tailors a poignant imagery and narrative filmmaking techniques to fulfill client needs.

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Drai Lloyd

Director | Cinematographer

An independent film director with formal training in visual arts, Drai is a consummate visual storyteller. Her work unearth’s the subject’s state of being and draws from a rich understanding of art history and theory.

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Vadim Elkin

Cinematographer | Editor

A graduate of the University of Colorado-Boulder, Vadim is a long time film enthusiast. His work spans content creation for businesses, covering the Vail International Film Festival, and independent film production. Vadim takes a practical, fluid approach.

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Benjamin Garst

Creative Director | Cinematographer

Able to create stuff that simply rocks, Ben is a dedicated craftsman. He’s travelled the nation on assignment meanwhile cultivating a wicked sense of humor. As director, Ben enhances original client concepts and fosters a quick rapport.

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Nathan Rigaud

Cinematographer | Photographer

Fascinated by bold imagery, Nathan is driven to bring out a strong, commercial aesthetic to his work. Originally from Long Beach, he has used his passion for strong lighting and hard work ethic to etch out a reputation for a professional in Colorado.

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Roman Martinez

Storyboard Illustrator | Director

LA-based, Roman is an accomplished illustrator with a strong, high contrast aesthetic he brings to his illustrations and video projects. He provides a visual rhythm to his work and uses visual motifs enhance messaging with dramatic impact.

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Miguel Hernandez

Director | Editor

Miguel is a dynamic film production force. A charismatic problem solver, tackles on-set production problems and addresses post-production workflows with a veteran mentality. Miguel makes projects a fun ride – whether en Español o Inglés.

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Services

Film|Video Production

We offer full film and video production services – on-site production, interviews, scripted content, and b-roll. Equipment includes HD cameras, lighting kits, and audio equipment.

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Video Editing

Video-editing entails the entire film|video post-production process – managing media, different revisions of an edit, motion-graphics, color correction, and audio work, exporting and finalizing videos for online platforms.

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Videography

Videography entails event coverage or event documentation and editing together a highlight video or selecting key sections of an event. We offer bilingual videography services for corporations and non-profits.

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Branded Entertainment

Branded Entertainment involves creating a short story around a product, service, or lifestyle to use entertaining content to channel a brand message.

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Creative Direction

We offer concept development and project development. We take into account the mission of the project, and we work with the client to develop an optimal choices.

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Pre-Production

Pre-production includes the planning, scheduling, and initial concept development. Naturally, this serves as a key part of a successful motion-picture project.

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"Words are only painted fire, a look is the fire itself."
- Mark Twain

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Creative Director – Diego Rodriguez – Wins Filmmaker of Year Award – Denver, holds Exhibition Show in Los Angeles

Our creative director, Diego Rodriguez, was awarded Filmmaker of the Year – Denver – 2012 – and this last week he had his exhibition show in Los Angeles, at Los Globos venue in Silverlake through the RAW Artist program. Los Angles is a gorgeous city! He was highlighted in 303 Magazine regarding his win in 2012. […]

June 13, 2014

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ICON FILMVIDEO SITE IN TRANSITION

CURRENTLY INSTALLING A NEW WEBSITE. Visit our vimeo page as we move toward finalizing changes. https://vimeo.com/channels/iconfilmvideo

February 4, 2014

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